Customer Relationship Management (CRM)

  • Getting IT Together

    Source: CRM Magazine Published: Jul 2003 With phrases like real-time enterprise, 360-degree view of the customer, and single instance of truth floating around the business world, there seems to be a lot more talk than actual substance to many of the claims that companies can access ERP, CRM, and other systems instantly from one interface. But integration can enable this to happen, says George Schussel, founder of DCI.

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