IBM Observed

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  • Clash of the Titans

    Source: Oracle Magazine Published: Apr 1991 In this 1991 article George Schussel accurately predicts the preeminence of Microsoft with its Windows operating system. The article forecasts the comparative influence of IBM and Microsoft on the computer business for the 90’s and selects Microsoft as the winner. Some comments from the article:

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    • The Promise and the Reality of AD/Cycle

      Source: Datamation Published: Nov 1990 In the 1989 & 1990 timeframe analyst George Schussel frequently met with IBM developers to track and understand the promise of the new computer aided software engineering (CASE) technologies that IBM was developing. The umbrella term that IBM used for its CASE approach was AD/Cycle. An interesting standards approach, Schussel was not optimistic about its chance for success because of the complexity it represented. Ultimately AD/Cycle collapsed because of the new distributed client/server approaches that were more practical and cost effective.

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      • George Schussel explains what IBM is after with its SAA strategy

        Source: Computerworld (Australia) Published: Oct 1990 George Schussel was the Chairperson of the Database World Conference and Exposition held annually in Australia. Computerworld published this interview with Schussel which covers IBM’s then current SAA strategy. Some comments from the article follow:

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        • SAA REVOLUTION NEEDS TIME FOR EVOLUTION

          Source: SOFTWARE MAGAZINE Published: Oct 1990 In the early 90’s, IBM made a major effort to create Systems Application Architecture (SAA) as an industry standard for software development. Ultimately, SAA was a failure due to the expense of underlying software and hardware platforms and the emergence of PC centric client/server computing as a dominant application architecture in the 90’s. In this early article, George Schussel offers some intelligent commentary on potential pitfalls of the SAA approach.

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          • Development heading for a client-server future

            Source: Computing Canada Published: Apr 1990 Two software futurists put their views on the line in a debate over industry issues at Database '90 held here earlier this month. If attendees expected a battle, they were disappointed as George Schussel, president of Andover, Mass.-based Digital Consulting Inc., and Jeff Tash, president and founder of Database Decisions in Newton Centre, Mass., generally agreed on most issues.

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            • The IBM Effect

              Source: DATA BASED ADVISOR Published: Mar 1990 George Schussel talks about the important impact that IBM has on computing standards in this in-depth cover story article. The article points how standards set by IBM have an influence far beyond IBM customers. And the most important standards are said to be those in software, as IBM is presented as a company more dominant in software than in hardware.

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              • Plenty in store for the IBM repository

                Source: Computing Canada Published: Feb 1990 When IBM Corp. announced its intention to enter the computer-aided software engineering (CASE) market last September, the move was based on a forthcoming set of products and an environment called Application Development/Cycle (AD/Cycle). Speculation about what this environment will involve, including a concept called Repository Manager, has kept the industry buzzing.

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                • IBMs strategy, a four-pronged approach

                  Source: Computing Canada Published: Sep 1989 While IBM wants a strong, independent software product community, it would prefer that that community not offer alternative database management system (DBMS) products. IBM would like to be your (only) supplier for DBMS software.

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                  • WHY SOFTWARE IS IBM’s MOST IMPORTANT BUSINESS

                    Source: SOFTWARE MAGAZINE Published: Jul 1989 Analyst George Schussel actively followed IBM’s businesses for 30+ years. In this article he accurately portrays the importance of software to the technology giant. Some comments from the article follow: With 1988 software and services sales of approximately $20 billion, IBM is by far the largest software company in the world.

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